IBM has always been a forward thinking company, moving from mainframes and typewriters to personal computers in the 80’s, then to laptops and patents in the 90’s and ultimately becoming one of the worlds biggest overall solutions providers in the 2000’s. According to Wikipedia, IBM employees have earned three Nobel Prizes, four Turing Awards, five National Medals of Technology, and five National Medals of Science, so when IBM pitches you something, you just might be smart to listen.

With green consumerism becoming a popular subject in the media these days, and having written a few articles on it myself, I found it interesting to note that IBM has a popular ad campaign currently running along these lines. Check it out.

For more on green in culture and business, read:
Corporate Culture and a Greener Tomorrow
The Green Scare