I have an article coming up in a couple of weeks that touches briefly on the iPhone as well as other Apple products, so I’ve been looking around and doing some research, which just happens to coincide with the launch of the new iPhone G3. It looks like an interesting product, and like most Apple products these days, it tends to set the bar for products in it’s category.

Looking around at all the different reviews, it’s funny to see how negative most of them have been in the last few weeks leading up to the launch. On the whole, most of the reviewers seem to be looking for a completely new product, which doesn’t really fit with Apples traditional marketing plan; basically releasing a really cool product that everyone jumps on, then release the low cost dumbed down version as well as the up scale, though slightly cheaper alternative. Then, charge the heck out of the consumer with services. It’s something they’ve made a killing at with products such as iTunes and their Mac OS X. It’s a tried and true methodology that has worked for everyone from Intel to Pepsi and it isn’t going away any time soon.

Anyway, getting back to the iPhone G3 itself, to see a more well rounded review than the ones mentioned above, check out:

Newer, Faster, Cheaper iPhone 3G