In-Sink-Erator doesn’t quite understand that having its name used on TV is typically a good thing. I remember the scene from the show but had no idea what brand trash disposal was used until I read the article. I wonder if this is their sneaky way to get attention from being on TV.

The company’s In-Sink-Erator brand garbage disposal was used in a scene in the pilot episode of the new series Heroes in which one of the lead characters gets her hand mangled in the machine. (Since she has super powers, she’s able to heal herself instantly.)

Company Angered by Product Placement, Sues

I’ve always thought that they have a particularly good product name. It tells what it does and provides a unique brand name. Hopefully they’re not angry that I wrote about them on this site.